Die “Value-Ladder” der Markenpositionierung – die Wissenschaft des Vertrauens

WIE FUNKTIONIERT DAS?

Unser PR- & Medienteam und unsere Partner agieren in Ihrem Namen als Ihr Marken-Agent, indem sie Artikel für Publikationen schreiben, die die Leute lesen und teilen wollen. Sie erhalten den Vorteil, dass Ihr Ratschlag in den Artikel aufgenommen wird und Sie die Logos und die Glaubwürdigkeit für ein AS SEEN ON: Banner.

WARUM EINE AGENTUR BEAUFTRAGEN?

In einer hochkarätigen Publikation erwähnt zu werden, ist kein leichtes Unterfangen, das Sie alleine schaffen können. Unser Journalistenteam schreibt Artikel, die im Trend liegen und gefragt sind, und stellt Ihren Rat als Experte neben andere hochkarätige Geschäftsinhaber und Change Maker. Wir schlagen dann Ihre Geschichte, Ihr Fachwissen, Ihr Buch oder Ihren Rat bei Tier 1 & Tier 2 Publikationen wie Spiegel, GQ & Focus vor.

Die meisten unserer Kunden haben weder die Geduld noch die Zeit noch die Mittel, um dies zu erreichen.

Deshalb beauftragen sie uns

Bekannt aus:

Das Teilen eines Artikels, einer Bühne oder einer Plattform mit anderen Create Speakers, Coaches, Podcast-Moderatoren, Bloggern oder Experten schafft sofortige Glaubwürdigkeit. Stellen Sie sich vor, Sie stehen in einem Artikel des Top Tier Magazins neben Lewis Howes, Gary Vaynerchuck oder Grant Cardone und geben Ihre Ratschläge neben den ihren?

Wem würden Sie vertrauen?

Im Gegensatz zu traditionellen Medien haben Online-Medien keine Haltbarkeitsdauer. Nachrichtenartikel bleiben in Suchmaschinen auf unbestimmte Zeit sichtbar. Das bedeutet, dass jeder PR-Inhalt, den Sie erstellen, an Wert gewinnt, wenn er weiterlebt.

Es ist erwiesen, dass SICHTBARE MARKEN einen höheren ROI haben als jedes andere Produkt oder jede andere Marke auf dem Markt.

Außerdem können andere Nachrichtenagenturen, Blogger und sogar Kunden die Medienberichterstattung verlinken und teilen. Indem Sie aktuelle und relevante Geschichten über eigene und geteilte Kanäle teilen, halten Sie Ihr Unternehmen in den Suchmaschinen-Rankings weit oben, was wiederum mehr Kunden auf Ihr Unternehmen aufmerksam macht.

WAS SIND PUBLIKATIONSEBENEN?

Top-Tier-Magazine, Zeitungen, Rundfunk- und Online-Publikationen werden nach ihrem Bekanntheitsgrad und jetzt auch nach der Anzahl der Follower auf ihren sozialen Kanälen eingestuft. Publikationen wie Focus, Spiegel, MarketWatch, Wall Street Journal und andere haben begonnen, sich stark auf ihre Online-Publikation zu stützen.

Ebene 1

Ihre ultimative Wunschliste, die in der Regel die wichtigsten nationalen Mainstream-Medien, nationale Branchenpublikationen, die von wichtigen Zielgruppen gelesen werden, und Medien in Ihrem lokalen Markt umfasst. (Forbes, INC. Business Week, Tech Crunch, Vogue

TIER 2

Slightly lesser national publications, both mainstream and industry-specific. It may include industry analysts or other brand-specific niche publications. (Thrive Global, Medium, Disrupt, Future Sharks, So Influential, Total Girl Boss, etc.)

TIER 3

Tier 3 – Top industry blogs, local media in priority markets, and industry publications that are peripherally related to your priority industry. (Coaches, Top Talent, Edge Leaders, etc.)

TIER 4

Slightly lesser national publications, both mainstream and industry-specific. It may include industry analysts or other brand-specific niche publications. (Thrive Global, Medium, Disrupt, Future Sharks, So Influential, Total Girl Boss, etc.)

FORMS OF MEDIA

Tier-One Media

As a PR professional, one of our biggest goals is to get you placed in the most well-known media publications and newspapers, such as TechCrunch, Fortune, the New York Times, Business Insider and The Wall Street Journal. These types of news sources are known as tier-one media. Landing you  in a tier-one publication is gold; it gets the company high-level exposure and builds credibility.

There are a few key media relation strategies to keep in mind when reaching out to these notable media outlets and journalists. 

We have created a guide to help land top-tier media coverage; read these tips and use them wisely.

Click here to read all about it.

Top Tier Podcasts

A podcast is an audio program, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like. Most hosts have audiences or rich markets that your message can connect with to help share your expertise along with growing your audience. We focus on high level, high ranking podcasts with high download volume (20k-50k listeners each episode), however there are podcasts with minimum audience that have a stronger effect because the audience is more niche and targeted.

Trade Publications

Trade publications cover specific industries or sectors, such as construction, facility management, manufacturing, security, food and beverage, hospitality, technology and more. They publish business-to-business (B2B) content, such as company and/or industry news, thought leadership articles and industry trends, and may be print, digital or both.

Getting you published in trade publications is a great way for leaders in the same field to see who you are and what they bring to the industry. For example, bylines are great to pitch to the trades, as they show you are a thought leader in the industry.

Metropolitan Newspapers & Press Releases

Metropolitan news outlets are more localized publications that cover news pertinent to a specific area. For example, the Chicago Tribune, the Daily Herald or the Los Angeles Times qualify as metropolitan news outlets.

When pitching these types of outlets, remember you must position your client using a local perspective. Most local newspapers and publications will only cover news that is relevant to that city/region.

For example, say a local government official announces there needs to be a change in K-12 education methods to help raise students’ grades. If you’re in education technology, you can be positioned as an expert who can comment on how ed-tech engages students in the classroom and can help raise their grades.

Please book a call we can discuss how our process works.

You do not pay for articles or for article placements in fact you work directly with us our team and assist you in the development of your brand and if your brand is PR worthy or has a story the world deserves to hear we will act as your representative to assist you in getting placed.

Please note there are no guarantees however we have had a 100% success rate with all of our clients because they are heavily vetted and are qualified sources.

WHAT MAKES US DIFFERENT?

It’s our trademarked: “Closed Loop Process” we created to maintain good standing relationships with the publishers, the writer/contributors and our clients.

WE HELP KEEP EVERYONE HAPPY

1. Publishers want great content, writers/contributors also need great content to write about so that their articles are appealing to the public which encourages opens, reads & shares.

2. We want to place our clients in articles that have impact and a high volume of opens, reads & shares giving more credibility, visibility and profitability to the brand or business.

POSITIONING

Positions you as the expert and it’s much more effective than advertising. Earned publicity – be it word-of-mouth, customer testimonials or editorial media coverage – merely is more trusted than advertising. According to a Nielsen study, PR is 90% more effective than advertising in influencing consumers. That being said getting a favorable mention of your brand, which is earned holds much more weight than an ad.

Who are you more likely to believe, a salesman or a person just like you who bought a product? Who would you trust someone that says their great, or seeing that person in a high profile magazine showing how great they are from their advice in an article?

Because of social media, we’re exposed to so much marketing and advertising content. People don’t trust brands as much anymore which is why influencer marketing and PR content provides an authentic touch to your business.

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